Thursday, April 24, 2008

Enterprise RSS Day of Action - Making Enterprise Communications More Effective

One of the enticing features of Enterprise RSS is the ability to make enterprise communication more effective. Ten years ago, enterprise communication happened face-to-face, by phone and paper memos. Now, email is the default way of communicating within the enterprise.

Take a look at your email inbox. If your inbox looks anything like my inbox, it is full of email from the administrative departments transmitting updated policies, events and information. Almost none of these emails are urgent or require me to take any action. So why are they clogging up my inbox, getting in the way of client communication and urgent communication? Are these internal communications reasonably findable anywhere except my inbox? If not, what happens to the person who joins the firm tomorrow?

It would be better if that information was posted to a website so that everyone in the firm could find that information. (And find it the same way and in the same place.) For that posting to be an effective communication to the firm or a subset of the firm, you still need a way to push that information out to the firm or at least make them aware the new information. You can't rely on each individual in the firm setting up their own RSS feedreader and subscribing to the feeds for this information.

That is where Enterprise RSS fits into the picture. Feedreaders are installed at the firm level, making RSS information feeds available to everyone in the firm through a variety of tools. You can view the RSS information feeds in your email program, a dedicated feedreader, the intranet or even your blackberry. With Enterprise RSS, you can also force subscriptions on people. So everyone gets the human resources updates, memos from the managing partner, etc.

Take some time to read about and learn about Enterprise RSS today, the Enterprise RSS Day of Action:
A big thanks to James Dellow of Chieftech for organizing this information about Enterprise RSS and organizing the Enterprise RSS Day of Action.

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