Friday, March 21, 2008

LinkedIn for Companies

LinkedIn has launched a new feature offering profiles for companies. Up until yesterday LinkedIn only had profiles for individuals.

So I went in and checked out the profile for The Firm.

The LinkedIn profile is showing 345 people in my network as employees of the firm. So LinkedIn is not creating a directory employees. You only have ready access to those people in your LinkedIn network.

LinkedIn also gleams some interesting statistics from the profiles. For positions of those in LinkedIn from The Firm, 30% are associates, 22% are partners and 15% are attorneys. The median age is 31 years. It is a 50/50 ratio of male to female listings. I have the fourth most popular profile at The Firm.

The LinkedIn company profile also shows the most popular places that our employees came from and where they went. For incoming, it is the now defunct firm of Testa, Hurwitz & Thibeault, LLP.

This is an interesting approach. I am curious to see how the company profiles start appearing in search results. For attorneys, I have found their LinkedIn profile to appear in the top five search results. In at least one instance, the attorney's LinkedIn profile appeared above The Firm's own web page for the attorney.

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