My first example is a Google search for Interwoven express search. It returns two posts from KM Space in the top position. My posts are coming ahead of the Interwoven corporate site.
My second example is a Google search for bad boy guaranty. It returns two posts from my Real Estate Space blog on commercial real estate finance. (Bad boy guaranty is a commercial real estate finance term.)
My third example is a Google search for rule against perpetuities right of first refusal. It returns a post from my Real Estate Space blog in the second position. (The Rule Against Perpetuities is hated among law students.)
Those high search results are not based on any search engine optimization or link-trading. It just comes from writing about topics and joining the conversation about these topics on-line.
Also keep in mind that I do not post as often on Real Estate Space as I do here in KM Space. It also has less than 10% of the readership.
But still, with that small effort, my writings are appearing at the top of Google search results. Do you think your clients are not using a Google search to find information?