Wednesday, April 9, 2008

Moving Beyond Web 2.0 Resistance

Summary of Presentation
Boston Knowledge Management Forum Symposium on Leveraging Knowledge
What is KM 2.0? Is it real, or just vendor hype?

Jessica Lipnack, CEO and co-founder, NetAge Inc.
Twenty years ago, an aspiring social network analyst asked us for the names of everyone in our database. He had a program that could link them up, he said, help them find one another, spark new connections. How intrusive, I thought. Who’d want that? Years later, he would go on to design one of the major social networking sites. I resisted and resisted – and then something happened: someone I trusted explained blogging to me, someone else invited me onto Facebook…and the rest is what brings me to Boston KM Forum. This talk will be about resistance to Web 2.0, even among people like myself who’ve been online forever, and what happens when that resistance gives way to powerful experiences.
Jessica got a round of applause for not using any PowerPoint slides.

People have lots of fear of the unknown. That resistance is hard to overcome. It is hard to have people confront their fears. Change is happening fast and people need to adapt to change. But people are generally reluctant to change.

Jessica went on to share some of the changes that are being instigated by General Caldwell. He thinks the army's mission is changing and the soldiers tools need to change. General Caldwell is an advocate of soldiers using Web 2.0 tools. This flies in the face of other people in the armed forces who are looking to block soldiers access to blog sites and Web 2.0 sites.

Jessica got intrigued by blogging when Bill Ives explained to her that his blog had become his personal knowledge tool.

Surprisingly, for a person focusing on networks, Jessica was reluctant to join sites like LinkedIn and Facebook. The comment she heard that there are ways to stay connected without picking up the phone.

She asks that we be very sympathetic to those who are resistant to change and resistant to web 2.0. Bring them friends and ways to get connected.


  1. Thanks, Doug. I'm never using PowerPoint again!



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