Thursday, July 31, 2008

Establishing the Digital Relationship Meeting

It was a great session this morning with the New England Chapter of the Professional Marketing Forum in Boston on Establishing the Digital Relationship.

Tim Parker of The Bloom Group started things off with a great overview of web 2.0 and its use by professional service firms. Tim is in the middle of a survey of the websites of the 80 largest professional services firms in the United States. This is a follow up to the The Bloom Group's 2006 report: From Electronic Brochure to Online Lead Generator: Powering Up the Professional Services Website.  Tim threw out some interesting numbers.
  • In 2006 only 6% of the websites had blogs. 
  • Now 20% have blogs.
  • In 2006, only 15% had RSS feeds. 
  • Now, 48% have RSS feeds.
Here are Tim's slides:

I was up next, focusing on the use of blogs in professional service firms.  Largely, my pitch was that converting some of your existing activities and publications to a blog platform can yield great results.

This was my slidedeck:

Last up was Yuval Zukerman of Molecular Inc with his presentation So You Have a Blog. Now What?

Yuval focused on the viral nature of Web 2.0 and how it can quickly spread your message across collections and network. He called for the audience to move beyond the walled gardens of their own websites and into the social collections of information on the internet. Post your events in Upcoming. Post your photos in Flickr or Picassa. Display your presentation in SlideShare. Host your videos in YouTube.

This is Yuval's slidedeck

Thanks to Bob Buday of The Bloom Group for inviting me to speak. I saw a few bobbing heads in the audience. I think some people got the message. I think I even saw light bulbs starting to glow over a few heads.

UPDATE: I added Tim's slides after the original post.

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