Tuesday, August 5, 2008

Web 3.0 Attorney Social Networking

Next month, I will be speaking with Paul Lippe and Robert Ambrogi on Social Networking for Attorneys for the New York Legal Marketing Marketing Association.

I am not sure why they are using a Web 3.0 designation for the program. That will really annoy the semantic Web 3.0 guys.

Even with the odd moniker, it should be a great program. Here is a more detailed description:

Most law firms have experience using some sort of web technology, particularly with their own websites and associated blogs, podcasts, alumni mini-sites, client extranets and the like. A firm's online presence has become a fundamental element of its overall marketing and communications strategy. But in today's online world, static web pages and one-sided blogs are beginning to resemble the land-line phone: great as a basic tool for communicating, but definitely not the only - or the best - connection to the world.

New and emerging technologies are providing an interactive experience and allowing users to create their own networks of connections and information. These changes are already having a direct impact on business development and enhanced client service. Online tools such as LinkedIn, Legal OnRamp, and TakeLegalAdvice, strengthen attorney-client relationships and foster collaborative efforts between law firms and in-house legal departments. The web as we know it is changing. Again.

Don't let your firm be left clinging to that land-line! Stay abreast of this exciting (and profitable) technological leap by joining us to hear from professionals at the forefront of this continually evolving technology. Led by moderator Robert Ambrogi, our panel of experts will guide attendees through practical approaches that your firm can and should be considering in this brave new world.

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