Wednesday, September 17, 2008

Social Networking for Lawyers

I am in New York City today participating in a panel on Social Networking for Lawyers sponsored by New York Legal Marketing Marketing Association. I will be joining  Robert Ambrogi of Legal Line, David Johnson a member of the advisory board of Legal OnRamp and John Lipsey of Martindale Hubbell.

The LMA put together this reading list for further reading:


Social Networking Articles

Social Networks Get Down to Business
eMarketer Daily Newsletter, August 18, 2008
http://www.emarketer.com/Article.aspx?id=1006482

LinkedIn: A Competitive Intelligence Tool
By Shannon Sankstone, Marketing the Law Firm Newsletter, August 14, 2008
http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202423760902

The Social Network as a Career Safety Net
By Sarah Jane Tribble, The New York Times, August 13, 2008
http://www.nytimes.com/2008/08/14/technology/personaltech/14basics.html?ref=personaltech

Social Networking: For Lawyers Only?
By Robert J. Ambrogi, Law Technology News, August 8, 2008
http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202423612473

Social Networking May Pay off in the End
By Robert Ambrogi, Law Technology News, June 9, 2008
http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202422007910

Exclusive First Look at Martindale Hubbell Connected
By Robert Ambrogi, Legalline, July 31, 2008
http://www.legaline.com/2008/07/exclusive-first-look-martindale-hubbell.html

"LinkedIn to My Facebook on My Blog - Social Media for Lawyers and Law Firm Staff"
By Jenn Steele and Doug Cornelius
Published in ILTA's March, 2008 white paper titled, Marketing Technologies – Putting Your Best Face Forward
http://www.dougcornelius.com/pro/publications/linkedin_to_facebook_on_my_blog.pdf
http://www.jdsupra.com/post/documentViewer.aspx?fid=05cdf159-64b1-4a35-9d2b-bec72defe67d
or
http://www.iltanet.org/communications/pub_detail.aspx?nvID=000000011205&h4ID=000001184605



Social Networking Surveys & White Papers

Humans Seek Connections: The Case for Online Social Networking
LMA Resource Committee, with Jayne Navarre
http://www.legalmarketing.org/about-lma/products-and-services/white-papers/newssocialnetwork

Networks for Counsel Study:  Online Networking in the Legal Community
Independent research, sponsored by LexisNexis
http://www.leadernetworks.com/networks_study_form.shtml

Social Media in the Inc. 500: The First Longitudinal Study
The University of Massachusetts Dartmouth Center for Marketing Research
http://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm


Social Networking Sites

LinkedIn  www.linkedin.com
Facebook  www.facebook.com
Legal OnRamp  www.legalonramp.com
Twitter  www.twitter.com

1 comment:

  1. Thanks for collecting those links to social networking articles and sites!

    Another lawyers-only network you could add is lawyrs.net, which focuses on international networking. Launched in September 2007, it has members from more than 100 countries, ranging from Afghanistan to Vietnam.

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