Tuesday, June 19, 2007
E2.0 Drive Innovation and Growth with E2.0
Ambuj Goyal, IBM General Manager of the Software Group, Information Management (substituting for Mike Rhodin) took the podium.
Enterprise 2.0 is an evolution of E-Business. Traditional businesses took advantage of the web to improve their businesses and startups took their position as well.
A business can put up information anywhere and users can comment on it. We don't just browse, we can now update and participate.
Three components: (1) economic - harness the "long tail", (2) technology - lightweight infrastructure and simpler programming and (3) community - harness the collective knowledge.
He highlighted the IBM WebSphere Portal Product. He pointed out that it brings Web 2.0 rich interactive applications. [It looks interesting, but we are still moving down the path of our SharePoint 2007 upgrade to our intranet. I tuned out the sales pitch and checked my email. Sorry Ambuj. ]
The rules of business are changing, moving from structure based to knowledge based. Reduction in time to market opens new business opportunities. Reduce costs through customer self-service. Extract value by collecting the sharing and wisdom in the organization.