Developing a Playbook for Your 2.0 Community

I watched a webinar on 2.0 communities. This was a preview of a presentation scheduled for the Community 2.0 Conference.

Speakers:
Sylvia Marino, Director of Community Operations
Edmunds.com Inc.

Kathleen Gilroy, CEO
Swift Media Networks

The speakers advocate the development and deployment of communities wrapped around user generated content.

Their pitch was to create a playbook for the community development. They set up a wiki on PBwiki to host the playbook: community20bootcamp.pbwiki.com (it was public).

Their first example was ravelry.com, a site for the knitting community. One interesting tactic of this site was to blend in other 2.0 sites. Instead having knitters post the pictures of their knitting on ravelry.com, they post them to flickr. Ravelry.com then uses the flickr API to pull the pictures into ravelry.com.

Their second example was the TheDailyPlate.com, a site for helping you to eat smarter. The site gives you functionality by tracking your eating and activity during the day. Users are contributing information on calories burned during exercise and the nutrition information for food. (I will have to check back to this site if I am ever going to lose by baby weight.)

They shared an interesting story about tags. Apparently one of the most popular tags in flickr is "me." That is the way we think about the pictures and relationships.

The target of the webinar was clearly on public websites. I was hoping to pick up some ideas for creating communities inside the enterprise. I am interested about integrating some internal websites into our intranet to enrich the content. Now, I do have a few more ideas.