Wednesday, April 23, 2008

Enterprise RSS Day of Action - April 24

The Enterprise RSS Day of Action is April 24.

I consider RSS to be the glue that holds together Web 2.0 and especially Enterprise 2.0. Blogs and wikis are great tools. But they are even more powerful when they are pushing content out through RSS feeds. It is much more efficient to have relevant content pushed to you, rather than you having to seek it out.

I previously posted on knowledge as an artifact and a flow. RSS is the flow. Enterprise RSS is the flow for the enterprise.

Of the 2.0 technologies, RSS is the least recognized. Most people recognize blogs, wikis and social networking sites. Tagging like tends to fall down on the list. But most studies I have read put RSS way down at the bottom for recognition and use. Enterprise RSS falls even father down the list.

Enterprise RSS is the key tool that would turn a collection of blogs and wikis into communication tools. To much internal communication happens by email. As a result, your email inbox becomes an information warehouse. That email does no good to the person who starts at the firm the next day. The knowledge is lost to that person.

Lots of internal communication could be better handled by using a blog, wiki or similar tool to host the information. As new information is added, the subscribers get the notification of the change and the content. The big plus is that the content is on a platform that should be easily indexed and retrievable by a search engine.

To really make this work well, you need to force subscriptions on people. That is the keystone to Enterprise RSS.

To learn more about Enterprise RSS:

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