Speaker - Simon Revell, Manager of Enterprise 2.0 Technology Development, Pfizer Ltd
Simon started off with "eat your own dogfood." So his group started up their own portal. They used edgy graphics because they thought they were being cutting edge. They were looking toward ways to inspire new approaches to collaboration within the company. They wanted to influence the technology direction of the company.
Anyone can contribute. Those contributors can then be targeted as evangelists and you can find the believers in the organization.
- Lots of nervousness "who gave you permission to do this"
- they used repeated reminders and urging to post
He went to the "Meet Charlie" slide presentation from Scott Gavin.
And did his own derivation: "Meet Jessica"
He found blogs to have a barrier to adoption peoples' perception of blogs is negative. So Simon rarely used the term.
Pfizerpedia looks like it is made on Mediawiki and re-skinned. They have 10,000+ articles.
Regulatory affairs division started using the platform. They use it to capture best practices. They want ideas fast and reactions fast. In Pfizerpedia, within 2 weeks they doubled the number of people that were providing reactions and feedback.
They have a pilot tagging platform open source and a second with Connectbeam.