- Moderator - Jessica Lipnack, CEO, NetAge
- Speaker - Bill Ives, Web 2.0 Consultant and Writer, Portals and KM
- Speaker - Cesar Brea, Partner, Force Five Partners
- Speaker - Doug Cornelius, Knowledge Management Attorney, Goodwin Procter LLP
I was on this panel, so I have limited notes, but will try to reconstruct some information. You should also checkout some other blog posts about this panel:
- Enterprise 2.0 Blog post by David Spark
- I will add any others in the comments. You should feel to also link to your blog posts in the comments.
Our audience was very interactive. Maybe too interactive. It was hard to keep pulling the discussion back to the topic. The participants seemed to be looking at two different aspects: What external blogging can bring to business and what internal blogging can bring to business. My take is that internal blogs (at least in the classic sense) are just limiting their audience. But blogs are flexible tools that you can do lots of things with inside the enterprise.
The session started with an introduction by the panel about their blogs:
- Jessica Lipnack
Endless Knots [http://netage.com/endlessknots]
- Bill Ives
Portals and KM [http://billives.typepad.com/portals_and_km ]
Fast Forward Blog
Art and Photography Blog
Ives Family History Blog
Sharp Family in NC
- Cesar Brea
- Patti Anklam
Net Work http:/www.pattianklam.com/
- Doug Cornelius
KM Space [http://kmspace.blogspot.com] - Blog on law firm knowledge management, enterprise 2.0 and legal technology
Real Estate Space [http://realestatespace.blogspot.com] - Blog on commercial real estate finance.
Internal Blog: Real KM
- Zo Knows-www.zoknows.wordpress.com
- Zo Knows Tech-www.zoknowstech.wordpress.com
- Zo Knows Food-www.zoknowsfood.wordpress.com
- Zo Knows Gaming-www.zoknowsgaming.com
- Caselines by David Hobbie
- (Audience members feel free to add a link to your blog in the comments)
We spent some time off on a tangent about who should blog, who should be forced to blog and who should not blog. I spent a fair amount of this conversation time in the back-channel on the Enterprise 2.0 Community site for the Conference.
A blog is an excellent way to display expertise, whether the blog is internal or external. It is one thing to paint yourself as an expert. It is much more effective to prove your expertise through your writings and information you push out.
We ran out of time, but here are some other thoughts I wanted to get out:
Internally, the blog can act differently. Scott Niesen, Director of Marketing, Attensa brought this up nicely earlier today in the Enterprise RSS session when he said you should draw a distinction between what "need to respond" and "need to know." A blog is a communication tool. It is well suited to what you need to know. Email is better for information that has a need to respond. Take a look at you email flow and think about how much of this you need to react to. Most of it is just information you need to know. But by the information being pushed into email, my inbox is acting as my content management system. A blog or a collection of blogs makes a much better content management system. It is easier to search, easier to find content and easier to add content.